Today any investment is inexplicably linked with data, especially in the form of data flow. Without adequate quantity of data and in the absence of appropriate and relevant data-base, investment becomes a high risk venture. There is often a bridge between consumer data collection and data analytics in the companies, which reduces the probability to maximise return on investment (ROI). Thus, this article will guide you on techniques to maximise ROI from your data analysis strategies through AI-based machine learning system. We are living in the world of data explosion, which is a great opportunity for the companies who work with a large-scale consumers' real-time data-base.